CDH Innovation Download
Australia's innovation scene moves fast – from corporate ventures to startup breakthroughs, there's always something happening.The CDH Innovation Download keeps you across news from both sides of the fence, so you never miss what matters in Australian innovation.
Unsubscribe anytime · RSS feed
Innovation Download #9: The New (Old) Rules of GTM
By Alan Tsen · · View online →
Welcome back to Innovation Download, our monthly round-up of what's worth reading if you're building a startup in Australia.
This month we're digging into GTM, and how little has actually changed in the age of AI. It's come up in a lot of conversations around the community lately. AI has made it a lot easier to build a product (yes, I know there's lots of slop out there), but finding customers is still the hardest part of running a startup.
So this issue looks at both sides of that. Kyle Poyar makes the case that your GTM edge now comes from the customer data you already own, not from finding a new channel. It's an interesting case, and well worth reading. Revenue Leaders ask whether cold calling still holds value. Jen Abel shares her enterprise sales playbook on Lenny's Podcast for anyone past their first few customers (surprise, surprise, it's mostly the fundamentals done well). And we finish with one of our own resources on staying visible now that buyers are