[NEXT] Branding for Founders: Your Minimum Viable Brand

Anyone can ship a product now. What they can't ship overnight is how the market sees them.

​Brand isn't your logo. It's your position, and the feeling people attach to it. It's also the one thing you can't vibe code.

​Simon Hakim from Hunter has spent years helping founders work out what their brand actually is before they spend a cent making it look good. This one is about the smallest set of brand decisions that lets you go to market with conviction, and knowing when to stop there. We'll close on a live deconstruction of a real start-up brand.

​Who should come along

• ​First-time founders who can build the product but freeze when asked what makes it different
• ​Non-technical builders who already know the look isn't the point
• ​Anyone about to drop money on a logo or a rebrand before they've nailed their positioning

​What you'll walk away with

• ​A definition of brand you can actually use to sharpen your positioning
• ​A clear line between what's worth building now and what can wait
• ​A real start-up brand pulled apart end to end, so you can see the process in action