Lunch & Learn: Wrong in the Right Way: Job Stories, Product Briefs and Building with Claude

AI made building cheap. That's the problem.

You can spin up a prototype in an afternoon. Claude will generate convincing output whether or not you've defined the right problem. And six months later you're still saying "just one more feature and people will use it."

Chaz Mee is back for round two. His first session, The Art of Being Wrong, was about being wrong quickly. This one is about being wrong in the right way: small, cheap, and recoverable, instead of strategic and fatal.

He'll show you the exact pre-work he uses at Keep Labs before a single line gets built. The job stories that define who your product is for and why they'd care. The product brief that acts as a contract with yourself, so you know when done is. And how both keep you from getting lost inside Claude.

This one's interactive. We'll put real founder products up in front of the room with zero context and work out together what problem they solve and why it matters. Then we'll write job stories for them live, using Chaz's own tools.

What you'll walk away with:

• How to write a job story that actually communicates, not a template you fill in
• The product brief structure Chaz uses before building anything at Keep Labs
• How to tell when Claude is being convincing versus being right
• A proof test you can run on whatever you're already building, even retroactively