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# [NEXT] Lunch & Learn: How to Get Found by AI
- URL: https://www.cremornedigitalhub.com.au/feed/next-lunch-learn-how-to-get-found-by-ai/
- Published: 2026-08-17T08:52:08.000Z
- Updated: 2026-08-17T08:52:08.000Z
- Author: Angelica Alinsod
- Tags: #feed-col

Everyone knows roughly how Google search works. You publish, you rank, you get found. Twenty years of advice exists on it and SEO is was created for that very purpose.

Now with seemingly everything running through an LLM, the important question becomes, how does AI actually search, process your information, and decide which company to recommend? Same buyer, same question, completely different machinery underneath, and no second page of results to fall back on. You are either one of the top names or you’re not.

Join us for a session on how those decisions actually get made, and how to end up on the right side of them.

****\[NEXT\] Lunch & Learn: How to Get Found by AI**  
📅 Wednesday, 26 Aug | 12:00PM – 1:00PM AEST  
📍 Virtual

[REGISTER NOW ](https://luma.com/cremorne-9l3d?ref=cremornedigitalhub.com.au) 

Lucia Kim builds the systems at Inflect that track how AI models describe, cite and recommend brands. She's giving the working version of how it functions, not another round of predictions.

### **We'll get into:**

- How AI models actually read, weigh and store information about your company, and why it has almost nothing to do with ranking
- Where AI search really sits today, what the numbers support, and what is noise from people with something to sell
- The jargon translated into plain English, so you can brief a marketer or an agency without nodding along
- What actually moves the needle on being recommended, sized for a company with no traffic and no domain authority yet
- How Inflect measures this properly, and what you would be looking at if you ran it yourself

### Who should attend?

- Founders who suspect buyers are finding their competitors first
- Early stage founders with no traffic, no reviews and no authority who assume this is out of reach for now
- Operators and marketers watching organic search soften and wondering what replaces it

[JOIN NOW!](https://luma.com/cremorne-9l3d?ref=cremornedigitalhub.com.au)

**About Lucia Kim**  
Lucia Kim is a Founding Member of Technical Staff at [Inflect](https://www.useinflect.ai/?utm%5Fsource=luma), where she builds the systems that track how AI models describe, cite and recommend brands. She comes to it from software engineering and solution architecture, with project work at Intel and CMC. She was part of the team behind EcoMove, Grand Winner at AngelHack's hackhcmc 2024 in Ho Chi Minh City, and has since won the AI Singapore and AWS challenge and come through the AWS ABW program. She is an ambassador for both AWS First Cloud Journey and RMIT's School of Science, Engineering and Technology. Working out how machines read information is the through line, and it is what she is bringing into the room.

**About Inflect**  
[Inflect](https://www.useinflect.ai/?utm%5Fsource=luma) is a managed AI visibility service for B2B teams, helping companies get found, cited and recommended when potential customers ask AI tools for answers. Founded by Jonathan Liem, it runs on an evidence first loop: show where a brand is missing from AI answers, improve the pages and proof those systems rely on, then report what actually changed once approved fixes go live. Inflect was recently featured in Tech in Asia for making AI search measurable.